Antevorta, the first-ever intimate wellness brand inspired by traditional Chinese medicine (TCM), launches with four products: The Hydrating Intimate Cleansing Gel, The Intimate Spray, The Intimate Pocket Spray and The Intimate Wipes. The brand is designed to empower women to move confidently through the world and feel comfortable in themselves. Antevorta’s intimate care products use high quality and effective natural ingredients and work to target odor, dryness, irritation, and more to maintain good feminine hygiene. The line is expertly formulated and gynecologist-approved with no added alcohol, parabens, phthalates, preservatives, artificial fragrances, dyes, sulfates, silicones or mineral oils.

Founded by Sara Jane Ho and Annie Ho, two friends passionate about making traditional Chinese medicine accessible to the world, the duo leveraged the success of Sara Jane’s Netflix show, Mind Your Manners, and Annie’s strong background as a luxury brand CEO, to create the women’s feminine care brand.

The Intimate Wipes are portable, individually wrapped wipes help cleanse and fight odor. They can be used to freshen up during periods, post-workout, or after sex – from day to night.

“As an etiquette coach, I help women grow and feel more confident,” says Sara Jane Ho, co-founder & chief executive officer. “Antevorta is an extension of that mission. We want to empower women to feel comfortable in their own skin, and I’m so excited to finally get these products out in the market.”

“What sets us apart from other feminine health products is our knowledge and passion for TCM,” says Annie Ho, co-founder & chief operating officer. “Combining my experience at my family’s TCM clinics in Taiwan, along with my neuroscience and clinical psychology studies background, we are bringing together eastern and western approaches to medicine, providing consumers with ancient herbal remedies curated for the female body.”

Antevorta products range from $19 – $33 and are available exclusively for purchase on the brand’s website.